Resume
EDUCATION
College for Creative Studies – Advertising Design
Skills & PrOFICIENCIES
Product Strategy
Research Planning
User Research
Project Execution
Roadmap Development
Competitor analysis
Team Leadership
Sketching
Wireframing
User Flows
User Story Generation
User Testing
Product Optimization
WCAG Accessibility
UX Heuristics
Workshop Facilitation
Machine Learning
Natural Language Processing
TOOLS & Platforms
Figma
Sketch
Adobe Creative Cloud
Microsoft 360
Tealium
Hotjar
Salesforce B2C
Work experience
UX Lead – Fuego UX REMOTE | July 2021 - November 2022
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Fuego UX is a remote based user experience consultancy that assists clients with user research, product strategy, and design to create human centered, digital solutions that solve complex business problems. (Projects below were developed under a strict NDA.)
Project 1 | Designing a custom consumer application for a global athletic apparel company
Teamed up with Product Owner to build out information architecture and wireframes for a new iOS and web application that facilitates customer feedback on client’s products and services. This solution incorporated existing functionality from other B2C applications within their business.
Augmented onto a dedicated team of engineers to understand technical constraints and work together to build out functionality through weekly scrums and Agile planning.
Provided accessibility audit and recommendations for UI improvements to ensure ADA compliance and scalability across web and iOS.
Built and delivered a high-fidelity, clickable Figma prototype for executive leadership review.
Collaborated with engineering and QA teams to provide detailed product testing and design feedback prior to application launch.
Project 2 | Research and define MVP requirements for contingent workforce software
Performed internal stakeholder interviews to analyze and report initial industry and user knowledge gaps within the product strategy.
Conducted a heuristics audit of the client’s current software, documenting limitations, opportunities and accessibility enhancements.
Developed a qualitative and quantitative research plan that included focus groups, one on one interviews, surveys with over 20 participants, generating over 25 hours of user data that was used as Voice of the Customer, supporting product roadmap recommendations.
Created current and future state user journey maps, service blueprints, ‘how might we’ statements and golden threads to assist in product roadmap documentation.
Completed competitor and market analysis to identify critical tasks for users and feature differentiators for MVP, generating them into actionable user stories for design.
Created a series of interactive, UX driven workshops to present findings, collaborate and collect organized feedback with the 15+ member product team
Project 3 | Architect and design new mobile parking payment software
Collaborated with engineering and product owners to build out information architecture and end-to-end user flows for three required web and mobile web applications.
Conducted stakeholder interviews to identify key product features and requirements, translating them into actionable user stories for design and document interdependencies across applications and users.
Assisted in developing a web accessible brand identity and bootstrap based design system that could be repurposed across platforms and devices.
Led UI designers in translating wireframes into final designs by definition design sprints and review cycles.
UX Lead – OTTER PRODUCTS LLC Fort COLLINS, CO | September 2016 - July 2021
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Otter Products LLC is the parent company of OtterBox, the number-one selling and most trusted products in the mobile accessory category.
Lead, advocated and implemented UX thinking and practice, aiding in 3x revenue growth within 3 years, earning the title Best Online Shop by NewsWeek & Statista (2020) based on a 48 point assessment conducted across 9.5k online stores in the US.
Worked cross-functionally with front and backend teams to overhaul code base and design system to achieve and maintain a 98% WCAG 2.0 AA accessibility score.
Participated as primary UX stakeholder in site replatforming from Demandward to Salesforce Commerce Cloud, building out master template wireframes and a design system based on years of usability testing data. Read Case Study →
Created the business case and led the implementation of a pre-sales chat program on OtterBox.com that generated $926,700 of revenue within its first year of engagement.
Identified site optimization opportunities and performed bi-weekly user testing. which included defining test plans, overseeing production and implementation of test design, and reporting.
Noteworthy outcomes:
Increased mobile conversion rate by +19%
Redesign checkout to improve conversion by +10%
Improved on-site search +11%
Increasing PDP to Buy Rate by +3%
Collaborated with Customer Service teams to design systems and experiences that maintained an average NPS score of 75 across all CS channels (phone, chat, web
Senior UX Designer – HealthgradeS Denver, Colorado | July 2015 - November 2016
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Healthgrades is the leading online resource for comprehensive information about physicians and hospitals.
Lead research and design for a custom call center application aimed to reduce call and agent idle time through form optimization incorporating other workflows within the Healthgrades platform. Output included user interviews and synthesis, sketches, wireframes, and a service blueprint.
Performed ongoing optimization improvements for 3+ million provider profiles by defining testing requirements and reporting on results within an Agile framework.
SENIOR UX Designer – Poppulo (FORMERLY Four Winds Interactive) Denver, Colorado | May 2014 - July 2015
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Poppulo previously provided client solutions that enable users to control custom digital signage networks from one central location.
Led need-assessment conversations with clients (like Ernest and Young, Dannon, Hilton, Nordstrom, PepsiCo and Salesforce to name a few) to create effective UX/UI solutions for 35 installations valued at over $3.5 million
Designer – Ibotta Denver, Colorado | May 2013 - May 2014
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Ibotta is an iOS and Android application that provides cash back rebates to users for shopping at stores or purchasing products from companies that pay Ibotta a fee.
Worked cross-functional with the creative director, marketing and engineering to build out the 16h most frequently used iOS app in 2013, achieving over 2 million downloads within the first year of launch.
Strategized and produced creative for more than 2,000 grocery store and brand launches, working with brands
Art Director – Digitas / Leo BurnetTE Detroit, Michigan | February 2011 - May 2013
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Digitas is an international full service digital agency that focuses on strategy, tech, data, creative and media to create impactful solutions for Fortune 500 companies.
Lead designer on ACDelco TechConnect site–a digital parts and repair resource for auto mechanics. Responsible for restructuring information architecture to improve content usability, wireframes and created a new UI design system..
Supported development of wireframes and design for The Block, a social platform for Chevy Performance auto enthusiasts, achieving 3.5M organic impressions within the first 4 months of launch.
